Damien Hirst – Andy Warhol And Levis
In this post-Postmodern world of branding collaborations as high culture, one would be hard pressed to find a more bankable teaming than UK art star DAMIEN HIRST, necrotic Pop Art master ANDY WARHOL, and American denim stalwarts LEVIS, a fact clearly evidenced by the turnout for Saturday nite’s collection debut at Santa Monica’s FRED SEGAL. The brand brought new life to their Warhol license by double collabing with modern Pop master Hirst, whose diamond skull and color dot motifs dominated the largely monochrome collection, often mingling with and overlaying Warhol’s vintage graphics on an array of T-shirts, denim (including the unfortunate pair of rhinestone-studded men’s jeans), and accessories. The high (or was it low?) point of the collection was Hirst’s custom-made spin art jeans available for a reported $80K per pair that sent the faithful into palpable envy frenzy. The admittedly beautiful hardcover catalog accompanying the event was worth the haul out to the beach and is available at the installation for a limited time.