The Cult of the Jeff Koons – Celebration – at the Neue Nationalgalerie
Neue Nationalgalerie presents today Cult of the Artist: Jeff Koons ~ Celebration ~, on view through February 8, 2009. A National Gallery Exhibition, made possible by the Friends of the National Gallery, supported by E.ON. Jeff Koons is rated as one of most successful artists of the present day. He is surely one of the few living artists who largely owes his popularity to the cult he has systematically built up around his own personality: the way he presents himself in and through pictures has time and again proved to be an essential component of his artistic work.

You’ve captured Koons perfectly. A master of self-promotion and marketing.