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The World of Beatrix Potter™ at the Victoria & Albert Museum

Beatrix Potter was the first fully to exploit the merchandise possibilities of fiction. Peter Rabbit became a popular culture phenomenon twenty-five years before Walt Disney conceived his screen icon, Mickey Mouse. Today, The Tale of Peter Rabbit remains one of the best-selling children’s classics of all time and The World of Beatrix Potter™, initiated by Beatrix herself in 1903, is one of the world’s largest international literature-based licensing programmes.

The Victoria and Albert Museum

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August 11, 2008 - Posted by | Art Exhibitions, Artists, Books and Magazines, Design, News, raw art gallery, Uncategorized | ,

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