Work by Anish Kapoor, Tracey Emin, Olafur Eliasson, among others sold at RCA Secret Annual Postcard Sale
2,700 postcards composed by a combination of famous and emerging artists were sold at the Royal College of the Arts’ Secret postcard event this past Saturday, November 22nd, in London. Every year, students from the college contribute original pieces of art on postcards, along with many of the worlds top artists and assorted other notables, to raise funds for the school. The RCA has managed to raise close to £1 million from the sale of the postcards since 1994, when a student came up with the idea.
Cards sell for £40 each, and are unmarked and unsigned; the viewer or buyer does not know who created it, leading to the possibility of acquiring works by the likes of Damien Hirst, Peter Doig, or Manolo Blahnik very inexpensively. Postcards have been resold for princely sums at major auction houses. A card by Hirst was sold for £15,600 in 2004, while a Doig original sold for £42,000 in 2000. “Keeping the works anonymous is a very clever idea because potential buyers have to use their own powers of discrimination,” noted artist and regular contributor Grayson Perry said. “They must look at art works closely rather than read labels, a habit they might find rewarding at any exhibition.”
No comments yet.